Category Archives: Marketing

How to Comply with Google Panda and Penguin Updates

Implementing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must […]

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Improve Your Networking Skills With These Tips

Everyone has their own interpretation of what networking means and how one should behave at a networking event. Many have the attitude of “quantity is king” and they will race through events collecting as many business cards as possible without taking the time to establish quality rapport with other professionals. Hopefully, this isn’t the way […]

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Sales Mistakes To Avoid

No matter what activity you do, whether its playing an instrument, playing golf or conducting sales meetings. You will make mistakes. Your experience and ability to reduce or even eliminate those mistakes will determine your success level in said activity. Don’t make a habit of these because they surely will make you look like an […]

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Your Small Business Sidekick

Sometimes it’s a real grind to run your own business. To manage employees, deal with taxes, respond to customer requests, make sure your financials are up to date and then of course somewhere in between you must develop an effective sales, marketing and growth plan. Leading a companies growth, marketing and sales effort is a […]

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Your Outsourced Marketing Department

Are your marketing needs growing?  You may need additional help with sales or marketing initiatives but your revenue hasn’t grown enough to support the needed staff. This is a common problem for small businesses. They have the need for more help and must force the growth but they are afraid to take the plunge due […]

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Benefits of Blogging

So why should you spend all this time thinking of and generating new content for your company’s website? It is time consuming and it’s a process that requires dedication and consistency. Well don’t worry because your hard work will be worth it in the end if you do a solid job. Here’s why: 1. It […]

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3 Social Media Tips for Sales Teams

socialmediatoday.com– Disclaimer: ‘Social’ is first and foremost about being engaging and social. I understand and appreciate this, as everyone should… That being said, lets talk about a less fashionable ‘S-word’: Sales. In the age of engagement, quality content, and the softly-softly social media approach, ‘sales’, along with its friend ‘selling’, has almost become a dirty word. Here’s an article from […]

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Take Action and Plan Effectively

Have you heard from experts that you don’t need a business plan? A business plan is a waste of time? A dinosaur that no one reads? Well the good news is: this is true. No one reads business plans anymore and the days of giving a VC your business plan and getting funded are over. […]

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The Power of Mobile Web

Most local searches start on a mobile device, and are acted on immediately. Quite simply put, people do things with their smartphones. This is better explained with Statistics from Google (2012):  95% of smartphone users have looked for local information  88% of these users take action within a day, indicating these are immediate information needs […]

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Social Media for Lead Generation

Socialmediatoday.com- When it comes to lead generation, social media can be a very effective tool for businesses. According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right. It appears that Facebook, the world’s […]

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