So why should you spend all this time thinking of and generating new content for your company’s website? It is time consuming and it’s a process that requires dedication and consistency. Well don’t worry because your hard work will be worth it in the end if you do a solid job. Here’s why:
1. It gives you an early advantage during the sales process- Let’s face it. Today’s buyer is more informed than ever. They do their research online prior to engaging a sales person. You have a major advantage when you are the first sales rep in the conversation. When your website contains helpful information you can position yourself as the early front runner and the trusted partner during the sales process. You will earn the spot of trusted advisor early in the sales cycle.
2. Search engine optimization- The more relevant content you have on your company’s website the more content Google has to index. It is a proven fact that companies that have over 200 indexed pages will generate more leads than those with only 50 pages or fewer. Just a modest effort of adding 1-2 blog post per week will add up and before you know it you will have hundreds of pages of content thus making you more relevant to search engines.
3. More relevant information to share on social media- Showing prospective clients and current customers that your company continues to be innovative and forward thinking is the best way to continue positioning yourself as the leader in your industry. Custom posts on your blog should be shared on company social media pages including LinkedIn, Twitter, Pintrest and Instagram. You should also have your sales reps share your content on their personal social media pages to help them position themselves as experts.